Insights: Turn Your Fundraiser into a Live Virtual Event

Add a livestream to your fundraiser to boost donor engagement.

Adding a livestream to your fundraising Experience helps you reach a broader audience, engage with your donors in creative ways, and raise more money. You can add a livestream to any Experience, including a-thons, live events, sales, and raffle or sweepstakes drawings.

Ways to Use Livestreaming

  • Host live events that showcase speakers, present awards, or provide live entertainment.
  • Stream competitions like pushup-a-thons or spelling bees.
  • Hold raffle or sweepstakes drawings and reveal the winners in real time.
  • Run an auction and let viewers bid during the livestream.
  • Host sales that walk your audience through the offered items, QVC-style.

Encourage Donor Participation

Consider adding elements that help donors feel directly involved with your cause:

  • Trivia that allows donors to answer from home and see the results onscreen.
  • Surveys that let everyone share their thoughts and opinions.
  • Featured donation amounts that encourage donors to give at a designated level and show exactly how their gift will impact your goals.
  • Spotlight feature that draws attention to auction items, raffle prizes, or sale items to build excitement and boost sales.
  • Live donation and comment feed that lets you thank donors on the spot and inspire more giving.

Livestream Features

  • Share your livestream with as many viewers as you like.
  • Host up to 25 presenters at a time.
  • Choose whether to require a ticket purchase to access your livestream.
  • Livestream as many times as you like, up to 2 weeks after your event date.
  • Optionally send a notification email to donors before every livestream, letting them know you’re about to begin.

Good to Know

  • You can add a countdown timer on your Experience Page that displays the time and date of your livestream event. However, once your event date has passed, the countdown timer will no longer display.

Additional Resources

  • Learn about more ways to engage your donors in the following Knowledge Base articles: 

Insights: Livestream Activities‍ 

How-to: Require Donors to Buy Tickets to Your Virtual Event‍ 

How to Enable Livestreaming on Your Fundraiser


Was this article helpful?

Have more questions? Submit a ticket