Understand: Charity Crowdfunding

Learn about RallyUp’s Crowdfunding options and how to customize them.

Crowdfunding is a fundraising method where donors donate to your organization, sometimes in exchange for merch or other Perks. RallyUp provides many tools and customization options to make Crowdfunding exciting and fun. The links below will take you to other Knowledge Base articles with further information.

Crowdfunding Types

  • Simple Crowdfunding: Create a page to receive donations for your organization. Use this page to share a compelling story about your organization and explain how donations will be used to further your cause. Add images and videos to further bring your story to life.

Simple Crowdfunding example

How-to: Add Images to Your Fundraiser

  • Crowdfunding with Perks: Encourage people to donate at a higher level by offering merchandise or other incentives at different donation amounts.

Crowdfunding with Perks example 

  • Crowdfunding with Peer-to-Peer: Allow participants to join your fundraiser to help generate donations. This option works well for schools and other organizations that can benefit from people participating without receiving donations per unit of activity, as in A-Thon fundraisers.

Crowdfunding with Peer-to-Peer example 

Understand: Charity Peer-to-Peer Fundraising

One-Time and Recurring Donations

One-time donations allow donors to give a single donation whenever they choose, as many times as they would like. 

Recurring donations allow donors to give a set amount on a regular schedule (e.g., $50 per month). Recurring donations are charged only while the Experience is live. Organizations that wish to accept recurring donations indefinitely can set up a Donation Page:

Understand: Crowdfunding Experiences vs. Donation Pages

Pricing

Pricing options can be found in the following article:

Understand: RallyUp Pricing Options

Pre-Registration

Pre-registration allows donors to create a RallyUp account and save a payment method before your Crowdfunding fundraiser starts. When the Crowdfunding fundraiser starts, they can check out quickly and easily:

Understand: Experience Pre-Registration

Promoting Your Crowdfunding Fundraiser

Spreading the word about your Crowdfunding fundraiser to as many people as possible is the best way to ensure its success. You can share the link or QR code to your fundraiser on social media or send an email to your donors, family, and friends to get the word out:

How to Find and Share Your Experience Link

How-to: Use QR Codes to Promote Your Fundraisers

Our free Text-to-Give tool allows donors to text a keyword to 33100 and immediately receive an Experience link so they can participate and donate from their mobile device:

How-to: Promote Your Experience with Text-to-Give

Crowdfunding Reports

RallyUp provides several reports you can use to manage Crowdfunding details and analyze data:

Understand: Crowdfunding Reports

Track Donor Data and Get Insights

Integrate your RallyUp account with Google Analytics or Meta Pixel to track donor behavior on your Experience Pages. Use these insights to pinpoint successful fundraising methods, create targeted ads, and more:

What Is a Meta Pixel?

What Is Google Analytics?

Get Started

Click here to create a free account and start building your fundraiser. Test out your Experience before going live by selecting the ‘Preview’ button at the top of any page in Experience setup:

How-to: Preview Your Experiences in Draft Mode

Contact Us

Have questions? We’re here to help! Our team is available via chat on our website during normal business hours. Just hit the purple message button on the bottom right of your screen. You can also search our Knowledge Base for answers.

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