What Is Peer-to-Peer Fundraising?
Learn more about how you can use Peer-to-Peer fundraising to get others involved in your fundraising efforts.
Peer-to-Peer fundraising, also known as team fundraising, is a way for others to join your experience and raise funds on your behalf. It gives participants the ability to share the fundraiser with their family, friends, and social media network. In doing so, they can maximize the experience's outreach, which results in funds raised for your organization.
Here's an example of how Peer-to-Peer fundraising works:
Let’s say a school wants to hold a jog-a-thon to raise funds for a new football field. With Peer-to-Peer fundraising, each student at the school can join the experience to raise funds based on the number of laps they run. The students can also be grouped into classes to track how much each class raises.
Who can be added?
Participants – Participants are the individuals who sign up to raise funds through your experience. A participant can be a single person or a group of people. Each participant added will receive their own personal fundraising page. They’ll be able to send that link out to friends and family to solicit donations.
Teams – Teams provide a way to group participants that have registered for the experience. People can also be invited to join a team once it has been added or registered on the experience.
Yet, it’s also possible to have teams without participants (unless you’re running an a-thon experience since participants performing the activity must be added). In these cases, the teams can receive one-time donations.
Let’s say a baseball little league wants to raise money and sets up an a-thon experience. The players want to compete to see who can raise the most money by making the most hits, encouraging donors to pledge an amount per hit recorded. In this scenario, each team in the league would also need participants or the players making the hits.
On the other hand, a youth soccer organization might organize a raffle. The soccer teams (not the individual players) want to compete to see which team can raise the most funds. In this example, all donations on the experience are credited to a particular soccer team. However, there is no need to have individual participants in the experience (although that is still an option).
Each team will receive a Peer-to-Peer fundraising page that can be shared on social media or sent to family and friends. If a donation is made to a specific participant of any team, the participant's amount and the team’s total amount raised will reflect the donation.
When Peer-to-Peer fundraising is enabled, participants and teams can visit your experience and sign up. Or, you can keep the participant list closed and only add specific participants and teams.
Public vs. Private Registrations: What’s the Difference?
How to enable
- Go to Experiences in the left menu.
- If you have chosen a list view, click on the title of the experience. If you have chosen a grid view, click on the experience image.
- Click Edit Fundraiser*.
- Click Basics in the timeline at the top.
- Look for the box below and click the toggle switch to enable Peer-to-Peer.
One effective way to generate excitement and healthy competition among your participants is to add prizes. Doing so can motivate your participants to share their experience and receive donations. Prizes are awarded to participants or teams based on how much they raise. You can choose the criteria for the prizes right in the experience setup.
How to Add Prizes to Incentivize Participants on Your Campaign
When Peer-to-Peer fundraising is enabled on your experience, you will automatically be given a participant center. Here, you can manage participants and teams who join your experience.
What Is the Participant Center?
When donors visit the main experience page to donate, they can credit their donation to an individual, team, or the overall experience.
Good to Know
- Peer-to-Peer fundraising can be added to any experience type except for auctions.
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